THE 798

Industry: Fashion

ABOUT

THE 798 is a fashion brand redefining the style of modern day creative entrepreneurs by making luxury accessible.

CHALLENGE
As a new brand, The 798 needed a clear and distinctive brand identity that could communicate its purpose while positioning the brand as a credible, modern force within the fashion and creative space.

SCOPE

The project focused on building the visual and strategic foundation for 798, including logo design, brand positioning, color palette, and font pairing. Together, these elements created a cohesive identity that reflected the brand’s purpose while giving it a strong, recognizable presence.